MICHELIN & COMERCER
Michelin is a French tire brand established in 1889 by the Michelin brothers. Michelin is recognized as one of the best tire brands in the world and attempts to use its technology in their footwear.
In 2010, Comercer signs the Michelin footwear license for Mexico, positioning the brand as a premium one. The outsole has a special formula for superior traction and durability.